Privacy Policy

Last Updated: March 3, 2026

Apex Posture and Sport ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or communicate with us via phone, email, or text message (SMS).

1. Information We Collect

Personal Information

We may collect personal information that you voluntarily provide to us, including:

• Name, email address, and phone number
• Mailing address
• Insurance information
• Health and medical history relevant to chiropractic care
• Appointment preferences and scheduling information

Information Collected Automatically

When you visit our website, we may automatically collect certain information about your device, including:

• IP address and browser type
• Pages viewed and time spent on pages
• Referring website addresses
• Device identifiers

2. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. These technologies help us:

• Remember your preferences and settings
• Understand how you use our website
• Analyze website traffic and performance
• Deliver relevant content

Types of Cookies We Use

• Essential Cookies: Required for basic website functionality
• Analytics Cookies: Help us understand how visitors interact with our website (e.g., Google Analytics, Microsoft Clarity)
• Functional Cookies: Remember your preferences and choices

Managing Cookies

You can control cookies through your browser settings. Most browsers allow you to block or delete cookies. However, blocking cookies may affect website functionality.

3. SMS/Text Message Communications

Message Frequency

Message frequency varies based on your interactions with our practice. You may receive messages for:

• Appointment confirmations and reminders
• Follow-up care communications
• Office announcements and schedule changes
• Health and wellness information
• Promotional offers (with your consent)

Opting Out of Text Messages

You can opt out of receiving text messages at any time by:

• Replying STOP to any text message you receive from us
• Calling us at (602) 878-6311
• Emailing us at info@apexpostureandsport.com

After opting out, you will receive a confirmation message and will no longer receive text messages from us unless you opt back in.

Getting Help

For help with our text messaging program, reply HELP to any message or contact us directly at (602) 878-6311.

Message and Data Rates

Message and data rates may apply. Please check with your mobile carrier for details about your text messaging plan.

Carriers Supported

Our SMS services are supported by major U.S. carriers including AT&T, Verizon, T-Mobile, Sprint, and others.

Mobile Information Sharing

5. How We Use Your Information

We use the information we collect to:

• Schedule and manage your appointments
• Provide chiropractic care and treatment
• Send appointment reminders and follow-up communications
• Process insurance claims and billing
• Communicate with you about your care
• Improve our website and services
• Comply with legal obligations

6. Information Sharing

We do not sell, trade, or rent your personal information to third parties. We may share your information with:

• Healthcare providers involved in your care
• Insurance companies for claims processing
• Service providers who assist our operations (appointment scheduling, billing)
• Legal authorities when required by law
• Personal injury attorneys with your written consent

7. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure.

8. Your Rights

You have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information (subject to legal retention requirements)
• Opt out of marketing communications
• Opt out of text message communications

9. HIPAA Compliance

As a healthcare provider, we comply with the Health Insurance Portability and Accountability Act (HIPAA). Your protected health information (PHI) is handled in accordance with HIPAA privacy and security rules. A separate Notice of Privacy Practices is available at our office and upon request.

10. Children's Privacy

Our website is not intended for children under 13. We do not knowingly collect personal information from children under 13 without parental consent.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be indicated by an updated "Last Updated" date. We encourage you to review this Privacy Policy periodically.

12. Contact Us