Privacy Policy

Last Updated: March 3, 2026

Apex Posture and Sport ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or communicate with us via phone, email, or text message (SMS).

This Privacy Policy applies only to information collected through our website and communications with our practice. It explains:

• What personal information we collect and how we use it
• Who we may share information with
• Your choices regarding your information
• How we protect your information
• How you may access, update, or request deletion of your information

1. Information We Collect

Personal Information

We may collect personal information that you voluntarily provide to us, including:

• Name, email address, and phone number
• Mailing address
• Insurance information
• Health and medical history relevant to chiropractic care
• Appointment preferences and scheduling information
• Information submitted through forms, email communications, surveys, or direct contact with our office

Information Collected Automatically

When you visit our website, we may automatically collect certain information about your device, including:

• IP address and browser type
• Pages viewed and time spent on pages
• Referring website addresses
• Device identifiers
• Website usage and interaction data

2. Information Collection, Use, and Sharing

We are the sole owners of the information collected on this website. We only collect information that you voluntarily provide to us through forms, email, phone calls, text messages, appointment requests, surveys, or other direct communications.

We use your information to:

• Respond to your inquiries
• Schedule and manage appointments
• Provide chiropractic care and treatment
• Send appointment reminders and follow-up communications
• Process insurance claims and billing
• Improve our services and website
• Comply with legal and regulatory obligations

We do not sell, trade, rent, or share your personal information with third parties for marketing purposes.

We may share information only when necessary to:

• Provide healthcare services
• Process insurance claims
• Work with service providers who assist our operations
• Comply with legal requirements
• Coordinate care with other healthcare providers
• Communicate with personal injury attorneys when authorized by you in writing

3. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. These technologies help us:

• Remember your preferences and settings
• Understand how you use our website
• Analyze website traffic and performance
• Deliver relevant content
• Improve user experience

Types of Cookies We Use

• Essential Cookies: Required for basic website functionality
• Analytics Cookies: Help us understand how visitors interact with our website (including Google Analytics and Microsoft Clarity)
• Functional Cookies: Remember your preferences and choices

Some third-party service providers and business partners may also place cookies on our website. We do not control these third-party cookies and encourage you to review their privacy policies.

Managing Cookies

You can control cookies through your browser settings. Most browsers allow you to block or delete cookies. However, disabling cookies may affect certain website functionality.

4. SMS/Text Message Communications

Consent

Types of Messages

You may receive messages regarding:

• Appointment confirmations and reminders
• Follow-up care communications
• Office announcements and schedule changes
• Patient feedback and satisfaction requests
• Health and wellness information
• Promotional offers and special announcements (when consented to)

Message Frequency

Message frequency varies based on your appointments, communication preferences, and interactions with our office.

Opting Out of Text Messages

You may opt out at any time by:

• Replying STOP to any text message
• Calling us at (602) 661-7752
• Emailing apexpostureandsport@gmail.com

After opting out, you will receive a confirmation message and will no longer receive text communications unless you opt back in.

Getting Help

For assistance, reply HELP to any message or contact us at (602) 661-7752

Message and Data Rates

Message and data rates may apply. Please check with your mobile carrier for details regarding your messaging plan.

Carriers Supported

Our SMS services are supported by major U.S. carriers including AT&T, Verizon, T-Mobile, Sprint, and others.

Mobile Information Sharing

5. Your Access to and Control Over Information

You may contact us at any time to:

• See what personal information we have about you
• Update or correct inaccurate information
• Request deletion of your information (subject to legal retention requirements)
• Opt out of marketing communications
• Opt out of SMS communications
• Express concerns regarding our use of your information

To exercise these rights, please contact us using the information provided at the end of this Privacy Policy.

6. Data Security

We take reasonable administrative, technical, and physical safeguards to protect your personal information.

When you submit sensitive information through our website, that information is protected both online and offline.

Security measures include:

• Secure website encryption (SSL)
• Restricted employee access to personal information
• Secure storage systems and servers
• Administrative safeguards designed to prevent unauthorized access

Only employees who require access to personal information to perform specific job duties (such as scheduling, billing, customer service, or patient care) are granted access to such information.

While we strive to use commercially acceptable means to protect your information, no method of internet transmission or electronic storage is completely secure.

7. HIPAA Compliance

As a healthcare provider, we comply with the Health Insurance Portability and Accountability Act (HIPAA).

Your protected health information (PHI) is handled in accordance with HIPAA privacy and security regulations. A separate Notice of Privacy Practices is available at our office and upon request.

8. Surveys and Feedback Requests

From time to time, we may request information through surveys, patient satisfaction questionnaires, contests, promotions, or feedback forms.

Participation is completely voluntary. You may choose whether to participate and what information to provide.

Information collected through surveys may be used to improve our services, patient experience, and website functionality.

9. External Links

Our website may contain links to third-party websites.

We are not responsible for the content, security, or privacy practices of external websites. We encourage users to review the privacy policies of any website they visit after leaving our site.

10. Children's Privacy

Our website is not intended for children under the age of 13.

We do not knowingly collect personal information from children under 13 without parental consent. If we learn that we have collected information from a child under 13 without appropriate consent, we will promptly delete that information.

11. Changes to This Policy

We may update this Privacy Policy from time to time.

Any updates will be reflected by revising the "Last Updated" date at the top of this page. Continued use of our website or services after changes are posted constitutes acceptance of the updated Privacy Policy.

12. Contact Us

If you have questions about this Privacy Policy or would like to exercise your privacy rights, please contact us: